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GEO: Generative Engine Optimization

Generative Engine Optimization (GEO) is the work of making your business easy for AI assistants to find, understand and recommend. When a customer asks an assistant for the best provider of what you sell, GEO is what decides whether you are in the answer.

Why it matters

A growing share of buyers now ask an AI assistant instead of scanning a page of links. The assistant writes one answer and names a few businesses. If it does not know you, describes you wrongly or cannot read your site, a competitor gets the mention. GEO works on the signals those systems rely on: clear facts, consistent information, trusted sources and content they can quote.

Who this is for

  • Businesses that want to be recommended when customers ask AI assistants
  • E-commerce brands that want their products named in AI shopping answers
  • Companies whose brand is described incorrectly or not at all by AI tools
  • Teams that already invest in SEO and want to cover the new layer

What you get

  • AI visibility baseline across the main assistants
  • Gap report: where you are missing, wrong or outranked
  • Structured data and technical changes, logged with dates
  • Content plan built around real buyer questions
  • Scheduled AI visibility reports

What is included

  • AI visibility baseline across the major AI assistants
  • Entity and brand consistency across the web
  • Citable content that answers real buyer questions
  • Structured data and machine-readable product and service facts
  • AI crawler access review (robots.txt, firewall, rendering)
  • Mentions and citations from sources AI systems trust
  • Ongoing AI visibility monitoring and reporting

How we work

  1. Baseline. Ask the major AI assistants the questions your customers ask, and record whether you are mentioned, cited or described correctly.
  2. Make the site readable to AI. Check that AI crawlers can access and render your pages, and add structured data that states your facts clearly.
  3. Fix the facts. Make your name, services, locations, pricing and claims consistent across your site and the profiles AI systems draw from.
  4. Create citable content. Publish clear, accurate, answer-first content that is worth quoting, and earn mentions on sources that matter in your field.
  5. Monitor and report. Repeat the baseline on a schedule and report what changed. AI answers vary, so we track patterns rather than single results.

Questions

Can you guarantee we will appear in ChatGPT or Gemini?

No, and nobody honestly can. These systems are not controlled by us. We remove what blocks them from understanding you, strengthen the signals they use, and measure whether your visibility changes.

Is GEO different from SEO?

They overlap. SEO ranks pages in a list of links; GEO aims to get your business named and cited in generated answers. A technically sound, trusted site helps with both, which is why we run them together.

How do you track AI visibility?

We keep a fixed set of buyer questions, ask the major assistants on a schedule, and record mentions, citations and accuracy. We report trends, not one-off answers.