Free SEO and AI search tools
No login, no sales call. Each tool does one job: check how search engines and AI assistants can read your site, or fix it.
Guides on Google and AI search
Questions
Are these tools free?
Yes. Each tool is free to use, with no login and no sales call.
Should I block GPTBot?
Block GPTBot only if you do not want your content used to train OpenAI's models. Blocking it does not remove you from ChatGPT search, because that is OAI-SearchBot's job, and OpenAI says each setting is independent. If you want to be found, allow OAI-SearchBot and PerplexityBot, and decide about training crawlers separately.
Do I need an llms.txt file?
Not to rank. llms.txt is a proposed plain-text summary of your site for AI tools, not a standard. Google's guidance on its AI features says no special optimization is needed beyond foundational SEO and does not mention it. It is cheap to add and keeps your business facts tidy, but do not expect it to change rankings or recommendations.
What does the instant store scan check?
It checks a product page's price, stock and product data the way Google and AI shopping tools read it.