Services / Paid social
PAID SOCIAL
Paid social: Meta and TikTok, with creative and UGC testing
On Meta and TikTok, the creative is most of the targeting. Accounts stall when they run the same few ads too long, test without a plan, or read results from a single week. We set up clean measurement, then run a steady, documented cycle of creative and offer tests, including user-generated content, so you learn what actually sells.
Who it is for
- Online stores selling on Facebook, Instagram or TikTok
- Lead-gen businesses using Meta lead forms or landing pages
- Brands whose ads worked once and have since faded
- Teams producing creative without a clear testing plan
What you get
- Ad accounts that stay in your name, billed to you directly by the platforms
- A creative-testing calendar with briefs
- A monthly report on spend, revenue or leads, and what each test taught us
What we do
Measurement
Pixel and Conversions API checks, event values and Consent Mode, so results reflect real purchases or leads.
Account structure
A simple structure that gives the algorithms enough data, with clear prospecting and retargeting roles.
Creative and UGC testing
Briefs, hooks and formats tested in a planned order, with winners scaled and losers retired.
Offers and audiences
Offer, bundle and landing-page tests alongside audience and placement choices.
TikTok
TikTok Ads tested where your audience and product fit, with creative made for the platform.
THE SEOVIXS METHOD
How we work
- 01
Diagnose
Account, tracking and creative review: what has worked, what has fatigued, and where the budget goes.
- 02
Launch
Fix measurement, simplify the structure and start a written creative-testing calendar.
- 03
Compound
Scale proven creatives and offers, retire the rest, and keep a steady flow of new tests.
Deliverables
- Account, pixel and Conversions API review
- Campaign structure and build
- Creative and UGC briefs
- Testing calendar and results log
- Monthly performance report
Tools and platforms
- Meta Ads Manager
- Meta Conversions API
- TikTok Ads Manager
- TikTok Events API
- GA4
- Looker Studio
Tool and platform names belong to their owners. Listing them does not mean a partnership or endorsement.
Guides on this
QUESTIONS
Asked before people hire us for paid social.
Do you make the creative?
We write briefs, scripts and hooks and can edit assets. For filmed UGC we work with creators you approve, or with footage you already have. Creator fees are agreed with you up front.
Should we run TikTok?
Only if your audience is there and you can supply creative made for it. The diagnostic tells you whether it is worth a test.
Will you guarantee results?
No. We guarantee a clear process, honest reporting and a documented testing plan.
How is it priced?
Quoted personally after the diagnostic, with the scope and price fixed before we start.