Services / Paid search
PAID SEARCH
Paid search: Google Ads, Shopping, Performance Max and Microsoft Ads
Search ads reach people who are already looking. Most wasted spend comes from three places: broken or double-counted conversions, product feeds the platforms cannot use well, and campaigns that optimise for the wrong goal. We fix those first, then build and manage campaigns around the numbers your business actually runs on.
Who it is for
- Online stores running Google Shopping or Performance Max
- Lead-gen businesses paying for search clicks that do not turn into customers
- Advertisers who want Microsoft Ads (Bing) tested as a second search channel
- Teams whose reported ad results do not match their sales
What you get
- Ad accounts that stay in your name, billed to you directly by Google and Microsoft
- A written test plan and change log
- A monthly report on spend, revenue or leads and cost per result, reconciled with your own sales where possible
What we do
Tracking first
Check conversions, values and Consent Mode so the platforms optimise on real sales or qualified leads.
Feed and Merchant Center
Titles, attributes, identifiers and disapprovals fixed, so Shopping and Performance Max have good data to work with.
Search campaigns
Structure, keywords, negatives, search-term reviews and ad copy tied to intent.
Shopping and Performance Max
Product grouping, asset groups, audience signals and budgets set by margin and goal.
Microsoft Ads
Imported and adapted where Bing traffic is worth it for your market.
THE SEOVIXS METHOD
How we work
- 01
Diagnose
Account, tracking and feed review: where spend leaks, what is measured wrongly, and which goals the campaigns should optimise for.
- 02
Launch
Fix tracking and the feed, then restructure or build campaigns with clear budgets and success measures.
- 03
Compound
Regular search-term and placement reviews, structured tests of ads and landing pages, and budget moved towards what works.
Deliverables
- Account and tracking audit
- Merchant Center and feed fixes
- Campaign structure and build
- Ad copy and asset sets
- Test plan and change log
- Monthly performance report
Tools and platforms
- Google Ads
- Google Merchant Center
- Microsoft Advertising
- Google Tag Manager
- GA4
- Looker Studio
Tool and platform names belong to their owners. Listing them does not mean a partnership or endorsement.
Guides on this
QUESTIONS
Asked before people hire us for paid search.
Do you take control of our ad account?
No. Accounts stay in your name and are billed to you by the platforms. You give us access, and you can remove it at any time.
What budget do we need?
It depends on your market and goals. In the free diagnostic we look at your current spend and tell you honestly whether paid search is the right place for it.
Will you guarantee a ROAS?
No. Results depend on product, price, competition and the market. We set targets from your baseline and report honestly against them.
How is it priced?
Quoted personally after the diagnostic, with the scope and price fixed before we start.